Top Searches From December 2007

What was everyone looking for on Trade Me in the lead-up to Christmas (and in the post-Christmas crush)?
All kinds of everything, but the Top 15 most-searched-for items in Trade Me for December 2007 were:
15 Harley
14 $1 reserve (new)
13 Kayak
12 Trampolines
11 Puppies
10 Louis Vuitton (new) 
9 Wedding
8 PSP
7 Transformers
6 PS3
5 Billabong
4 Unwanted (new)
3 Tents
2 Playboy clothing
1 iPod 

Top Of The Shops, December 2007

The numbers are in and we have a winner!
According to those fine folk at Nielsen//NetRatings and their NZ Market Intelligence research, these were the top 10 websites in the Shopping category for December 2007:

At Number 10, nzpost.co.nz/goshopping, which attracted 9,409 unique browsers across the month, looking for postage and packaging details.
Number 9, mags4gifts.co.nz, Fairfax Magazines’ subscriptions-as-Christmas-gifts [...]

Paradigm Shift: The New ‘New’ Thing

Over the years, Trade Me has steadily evolved from online garage sale to virtual flea-market and thence to NZ’s biggest shopping mall. Used goods, the traditional mainstay of the site since its inception in March 1999, have been slowly sharing shelf space with more and more new products. By mid-2007, some 45% of the items on sale [...]

The Gift That Keeps On Being Given

We’ve already waxed semi-lyrical about the regifting of Christmas unwanteds on Trade Me, but we just came across some fascinating new stats and couldn’t resist doing some regifting of our own.
Firstly, some fast factoids courtesy Trade Me’s head of commercial, Mike O’Donnell:
“Last year we saw regifting start to take off around 28 December, this year it was [...]

Christmas Misery or Marketing Ploy?

The reindeer were barely back in their stables, enjoying a well-deserved munch of frosted hay, when the first listings for “unwanted gift” began appearing on Trade Me. Two days after Christmas, the count – at least of those items actually labelled as unwanted gifts — currently stands at 766. Tip of the iceberg?
Probably. But, at the risk [...]

The Christmas Cruise

You may have noticed that Trade Me first hit the magical million listings mark — 1,000,000 auctions concurrently listed — back in October this year. Because Trade Me’s auction base is largely rebirthed every week (old auctions expiring every second, new listings being created at the same frantic pace), that glorious total fluctuated a little [...]