The Gift That Keeps On Being Given

We’ve already waxed semi-lyrical about the regifting of Christmas unwanteds on Trade Me, but we just came across some fascinating new stats and couldn’t resist doing some regifting of our own.
Firstly, some fast factoids courtesy Trade Me’s head of commercial, Mike O’Donnell:
“Last year we saw regifting start to take off around 28 December, this year it was [...]

Christmas Misery or Marketing Ploy?

The reindeer were barely back in their stables, enjoying a well-deserved munch of frosted hay, when the first listings for “unwanted gift” began appearing on Trade Me. Two days after Christmas, the count – at least of those items actually labelled as unwanted gifts — currently stands at 766. Tip of the iceberg?
Probably. But, at the risk [...]